Doritos Making a "Lady Friendly Chip"

February 6, 2018

Doritos is planning to release a quiet-crunching version of their chips specifically tailored for women, according to the New York Post.

PepsiCo, which owns Doritos, said their research shows that women don't like chips that crunch loudly and don't like to lick their fingers when eating in front of other people.

"You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee," Indra Nooyi, the CEO of PepsiCo, said in a statement. "When they reach the bottom of the bag, they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers."

PepsiCo has described the planned line of chips as "lady-friendly" and "low crunch." They will retain their triangular shape and they will come in bags designed to fit into women's handbags.

People aren't impressed with the idea.